About · alexisralphs.com
Hello — I'm Alexis. I write, build, and run things for people raising small children.
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Portrait 4:5
Based in London. Currently making Thomas, a calm content tool for children's brands. Writing essays at Play With Purpose for parents of under-fives. Previously a decade in editorial and ops, mostly in publishing.
This page is short on purpose. If you'd like to talk, the email above is the best route in — I read everything and reply within a couple of days.
What I'm running · 2026
Three properties. One group.
All sit under one roof I've started calling the post group. They share a typeface, an editor, and a point of view on attention.
post with purpose
A calm content tool for children's brands. Home of the Thomas app and the public docs.
play with purpose
A blog for parents of under-fives. Sunday letters, the occasional essay, a small course or two.
thomas.
The app itself. Writes for brands the way a good editor would — one piece a day, with care.
Selected writing
A few essays I'd start with.
All from Play With Purpose. The full archive is over there.
What people say
"Alexis is the rare combination of a real editor and a real builder. Working with him on Olli Ella's content has shifted how I think about my own brand."
Olli Ella · Brand Director
Get in touch
The best way to reach me is email.
Work, writing, advice, swapping notes on small children — all welcome.
© Alexis Ralphs · 2026
post · group